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In a world full of AI copy and brands that all sound the same, personality is the advantage.
They send the video to a friend because it feels weirdly perfect. They drop the GIF in the group chat. They tag friends because it feels made for them. They recognize the character before they even see the brand name. They come back to see what it does next.
That’s what we build.
We create brand characters, mascots, viral videos, campaign assets, and character merch that make your brand feel alive.
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A product can be copied. A feature can be cloned. A website can be rebuilt.
But the way people feel about your brand is impossible to steal.
You can buy the ad slot, boost the post, and force your way into the feed, but you can't pay someone to actually care. Let’s be real - your ad looks just like your competitors’ ads and just disappears when the budget runs out. A character people love keeps working long after the campaign ends.
A good character gives your brand a face, a voice, and a reason to be remembered. When a brand has a character people actually like, the reaction changes. Someone pauses because they recognize it. They smile before they even know what the post is selling.
That is not 3 minutes of attention; it's attachment to your product that marks a shift between marketing and culture.
Ads rent attention. Characters build memory.
Brand characters, mascots, viral videos, campaign assets, and character merch that make your brand feel alive.
Every piece is built to be remembered.
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Mascots, campaign characters, website companions, animated guides, and character systems built around your brand’s personality.
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Short-form character videos made for TikTok, Reels, Shorts, ads, and your
launch campaigns.
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Illustrations, GIFs, stickers, website visuals, loading screens, social assets, and campaign creative.
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Trading cards, plush toys, stickers, pins, posters, and limited-edition drops that turn your brand into something people can own.
We run CharacterHub, a home for over 650,000 artists, writers, and original characters.
That means we see what characters people actually love, share and obsess over. We have dashboards showing us what's trending in every market, every single day.
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CharacterIQ is our unfair advantage. We have data that shows us what's actually resonating right now. We don’t just make cute characters; we know what it takes to make a character that stands out.
With data from CharacterHub, millions of fan interactions, and our own viral content, we know what character styles, jokes, and stories are catching fire before the internet catches up.
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We spot what internet culture is starting to love before it becomes obvious.
We’ve driven 10M+ organic views for our own content and 50M+ GIF views for our characters.
We don't just make cute characters, we make characters that get attention and drive real business results!
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We're different. We're a collective of founders who have been in your shoes.. We have firsthand experience in navigating the challenges of building a business
We understand the urgency of delivering results, without getting bogged down in bureaucracy.
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A few characters we’ve helped bring to life. Some projects are private, but these show the range of what a brand character can become: a mascot, a campaign hook, a social video star, a merch concept, or the face people remember you for.
Top 10% cute and top 20% in terms of toy desirability. Scored cuter than Totoro and Hello Kitty!
Top 3% cuteness, top 2% toy, outperforming Kirby and Pusheen
Visually stronger than 95% of brand mascots
5M+ organic views on social media, 50M+ gif views
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5M+ organic views on social media, 50M+ gif views
Get Started Today
Tell us about your brand and we’ll send free ideas for characters, videos, and campaigns it could become known for. See the magic for yourself!
Duolingo turned a 5-second Super Bowl ad into a full cultural moment. Their owl was synced with a push notification to 4 million learners, generated 800M+ impressions, 100M social impressions, and became their most re-engaged notification ever.
The ad does not have to explain the brand. This is what happens when the character carries the moment! That same year, Duolingo grew to 9.5M paid subscribers, up 43% year over year.
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Bridge that Gap
Get characters, videos, campaigns, and merch that help people recognize your brand, feel something, and remember you.
